↳Krüs

Category:
Visual Identity

Location:
Miami, USA

Awards:
Silver LAD 2021
Branding

Year:
2020

Visual Identity for Krüs, a space that seeks new connections and relationships between ingredients, cuisine, people and food. Located in Miami, the restaurant functions as a platform and space designed to recognize the community around food and local production. Its name comes from a Swedish word that means “cookie jar”, we use this principle by thinking of the brand as a dynamic container. The graphic system directly references the space in Coconut Grove, amplified using a vibrant and changing color palette depending on the season or emotional state of the brand. The dynamism of Krüs is reflected through the diversity of its systems, sub-brands, applications and visual compositions seeking expression and tension. Krüs is a restaurant, a market, a meeting point and a channel to promote and market local produce.

Visual Identity for Krüs, a space that seeks new connections and relationships between ingredients, cuisine, people and food. Located in Miami, the restaurant functions as a platform and space designed to recognize the community around food and local production. Its name comes from a Swedish word that means “cookie jar”, we use this principle by thinking of the brand as a dynamic container. The graphic system directly references the space in Coconut Grove, amplified using a vibrant and changing color palette depending on the season or emotional state of the brand. The dynamism of Krüs is reflected through the diversity of its systems, sub-brands, applications and visual compositions seeking expression and tension. Krüs is a restaurant, a market, a meeting point and a channel to promote and market local produce.

Category:
Visual Identity

Location:
Miami, USA

Awards:
Silver LAD 2021
Branding

Year:
2020