↳Krüs
Category:
Visual Identity
Location:
Miami, USA
Awards:
Silver LAD 2021
Branding
Year:
2021
Krüs is a virtual kitchen, marketplace and gathering point, providing selective South Florida fare, produce, goods and local insight. The restaurant functions as a platform and space designed to recognize the community around food and local production. Its name comes from a Swedish word that means “cookie jar”, we use this principle by thinking of the brand as a dynamic container. The graphic system directly references the space in Coconut Grove, amplified using a vibrant and changing color palette depending on the season or emotional state of the brand. The dynamism of Krüs is reflected through the diversity of its systems, sub-brands, applications and visual compositions seeking expression and tension.
Krüs is a virtual kitchen, marketplace and gathering point, providing selective South Florida fare, produce, goods and local insight. The restaurant functions as a platform and space designed to recognize the community around food and local production. Its name comes from a Swedish word that means “cookie jar”, we use this principle by thinking of the brand as a dynamic container. The graphic system directly references the space in Coconut Grove, amplified using a vibrant and changing color palette depending on the season or emotional state of the brand. The dynamism of Krüs is reflected through the diversity of its systems, sub-brands, applications and visual compositions seeking expression and tension.
Category:
Visual Identity
Location:
Miami, USA
Awards:
Silver LAD 2021
Branding
Year:
2021
