↳Santiago Cruz
Visual direction and design for Santiago Cruz, a pop singer and composer with a long career in Colombia and Latin America. We designed the singles inspired by 7” vinyl records, having a song recorded on each side: a main single and a b-side. The botanical illustrations respond to the emotional connection of the record, at a time where the covid pandemic had just started and everyday life was forced to a halt. We decided to use flowers that are very common throughout different regions of Colombia, mixed with analog photographs from local landscapes and a very expressive and rhythmic typeface. Dale, the album, is the main release of the project. A synthesis of the buildup reached with the singles designs, we returned to the initial Hibiscus rosa-sinensis illustration.
Visual direction and design for Santiago Cruz, a pop singer and composer with a long career in Colombia and Latin America. We designed the singles inspired by 7” vinyl records, having a song recorded on each side: a main single and a b-side. The botanical illustrations respond to the emotional connection of the record, at a time where the covid pandemic had just started and everyday life was forced to a halt. We decided to use flowers that are very common throughout different regions of Colombia, mixed with analog photographs from local landscapes and a very expressive and rhythmic typeface. Dale, the album, is the main release of the project. A synthesis of the buildup reached with the singles designs, we returned to the initial Hibiscus rosa-sinensis illustration.
