↳Zaltaia
Category:
Visual Identity
Location:
Bogotá, Colombia
Collaborators:
Vanessa Rosales
Year:
2023
Visual identity for Zaltaia, an artisanal salt brand from the Colombian Caribbean coast. Zaltaia is a vision that celebrates the beauty of simplicity and honors how food’s flavor connects with life, engages all senses, and evokes family memories. The logo is a construction of a cross section of the piramidal chemical structure of salt, which we use all along the system, multiplying it to create interesting patterns that evoque the artisanal weaving from the north of Colombia. The identity expands through a vibrant color palette and layered system that creates dynamic combinations through overlapping elements.
Visual identity for Zaltaia, an artisanal salt brand from the Colombian Caribbean coast. Zaltaia is a vision that celebrates the beauty of simplicity and honors how food’s flavor connects with life, engages all senses, and evokes family memories. The logo is a construction of a cross section of the piramidal chemical structure of salt, which we use all along the system, multiplying it to create interesting patterns that evoque the artisanal weaving from the north of Colombia. The identity expands through a vibrant color palette and layered system that creates dynamic combinations through overlapping elements.
Category:
Visual Identity
Location:
Bogotá, Colombia
Collaborators:
Vanessa Rosales
Year:
2023
